A BETTER FEELING für Herren

A BETTER FEELING is a product-based company, created and co-founded in 2018 by Cairo-born artist Xander Ghost. The brand is driven by the principle of achieving connection and is dedicated to creating synergy between product and person through a symbiotic visual identity and material language. Products are recognized for their innovative materials and mechanisms such as titanium temples, removable rubber covers, and magnetic accessories. A BETTER FEELING’s sustainability-focused, design-led, and diversity-first approach builds a reputation on solid footing, with an outlook towards creating something that endures.