• End of 1800s French hat designer Luisa Jaquin open a small boutique selling straw hats in Paris.
• 1929 Her daughter Olga, marries Lido Panconesi and together they open LUISA boutique in Florence.
• 1968 Luisa’s grandson, Andrea Panconesi flew to Paris on his first buying trip. He worked with established brands such as Balenciaga, Balmain, Givenchy, and Saint Laurent also securing LuisaViaRoma as the first store in Europe to present KENZO’s Fall/Winter 1968/69 collection. 
• 80’s During the 80’s Andrea Panconesi launches Westuff, the first magazine to combine art, fashion, and music. The exclusive editorial staff was comprised of Stefano Tonchi for fashion, Maria Luisa Frisa for art, and Bruno Casini for music.
• In 1999 the company launches LUISAVIAROMA.COM to satisfy the desires and expectations of its most demanding international customers.
• 2010 To celebrate 10 years of online activity, LUISAVIAROMA launches FIRENZE4EVER… It’s Magic! An event in which the 40 most influential fashion bloggers were invited to create their own multi-brand looks during three Style Lab days.
• 2011 – 2017 The website becomes available in 9 languages.
• 2018 Charity is key for LuisaViaRoma’s philosophical core, who in 2018 partnered with UNICEF Italia to host the first international UNICEF Summer Gala and also partnered with the Naked Heart Foundation to support children with special needs.
• In 2019….

With the foundational belief that clients are looking for experiences rather than just products, LUISAVIAROMA continues to be an active pioneer in the fashion and luxury worlds. Today, the site includes clothing, bags, shoes, accessories, luxury home interiors and beauty with a wide range of products for women, men and kids from brands like Dolce & Gabbana, Gucci, Dsquared2, Off-White and more.

Today the store and site continue to run as a 100% family-owned business.