Lama Jouni - Femme

Lama Jouni cultivated her craft at Parsons Paris, building a strong foundation in fashion history and tailoring. She trained with renowned Parisian houses like Balmain and Rad Hourani before setting out to bridge the gap between luxury and fast fashion. Since launching her namesake label, she has been redefining modern essentials, offering a refined yet effortless approach to everyday dressing at an accessible price. Lama Jouni redefines wardrobe essentials, crafting pieces that blend femininity with versatility. The designs use soft, stretchy fabrics that hug and flatter the body, offering both comfort and confidence. The brand believes in creating timeless, minimal essentials that simplify the closet and promote conscious shopping, perfect for the modern woman who values quality and ease. Lama Jouni’s work has been recognized by Vogue Arabia, Harper’s Bazaar Arabia, Forbes Middle East, and more. Today, Lama Jouni is stocked in nearly 35 international retailers, including Revolve, Farfetch, Intermix, and Browns. Her achievements include Second Runner-Up for The Vogue Prize, a spot on Forbes’ 50 Women Behind Middle Eastern Brands, and being shortlisted by the Fashion Trust Arabia. She is also a member of the Dubai Fashion Week committee. Most recently, she launched The Outline, her own manufacturing facility, designed to support her brand and provide expertise to emerging and established designers in the fashion industry.