Sam Diego Promotions - Men

Sam Diego is Reina Olga's take on men's swimwear. Reina and Olga were brand founder, Guia's, grandmothers. Following the birth of Guia and Eugenio's son Ercole, their respective dads, Sam and Diego became a couple of bad-ass grandads, and demanded awesome swim trunks to take Ercole to the beach in, which would help them score hot chicks. Kidding. Kinda. From this, the men’s swimwear line, Sam Diego, by Reina Olga was born.