Jimmy Choo - Women

Jimmy Choo is a leading global luxury brand with an empowered sense of glamour and a playfully daring spirit. The brand traces its roots to a bespoke shoemaker named Jimmy Choo, based in the East End of London in the early 1990s, who catered to the global jet set, including Princess Diana. The company was founded in 1996, with Mr Choo’s niece, Sandra Choi, who had been heading up design in the East End atelier, coming on board as Creative Director, a position she holds to this day. The sexy cut, fashionable design, and exceptional Italian craftsmanship struck a chord with a sophisticated clientele, and the first collection enjoyed immediate success. This is also why this brand has become a pioneer in the art of celebrity dressing, as it was among the first to bring shoes and handbags to Hollywood where the red carpet proved to be the ideal runway for its luxurious designs.