Vetements studies, dissects, and redefines the essence of fashion by creating garments that are meant to be worn. The label avoids current trends and tendencies and focuses on giving the wearer the freedom to form their own visual voice. The pieces don’t tell a story, they offer a new wardrobe that is easy to mix with old and new, promoting personal style above a fashion uniform. Inspired by the masculine wardrobe with tailoring as a focal point, the core of the brand lies in the research between attitude, clothes, and the body of the wearer. Vetements was founded by fashion’s current wunderkind Demna Gvasalia, a graduate of the Royal Academy of Fine Arts in Antwerp, Belgium.