Once again Moncler conquers the top of our LVR Index for girls this month. The brand is headed towards big changes when it comes to building their online business, and it’s no surprise as they gradually head towards their goals they continue to top our lists each month. Burberry moves up two slots from last as they introduce to the fashion industry reusable face masks that keep you trendy and safe at the same time. Moschino stays put in the 3rd position with fun looks the kids adore sporting to any location. The brand is known for getting ‘loud’ with their looks, and kids love loud. Gucci takes number four but is still a favorite of ours. The brand introduced a new campaign focused on time and it’s Gucci G-Timeless watch which features collaborations with a handful of visual artists. Gucci: always changing and always evolving. Balmain collects the mid-position on our LVR Index at number five. The brand was featured in the latest Beyonce x Disney + film which had the entire industry up with excitement thanks to its exotic and creative designs. Stella McCartney goes big this month and moves up to six. The brand recently experimented with a new co-lab with Adidas and it’s fantastic. French brand Givenchy follows the sustainable pioneer as seven with miniature looks the kids absolutely adore. Twin-duo Dan & Dean Caten from Dsquared2 fall back a bit into the 8th position but the public continues to love revamping their wardrobe with their classic streetwear-infused looks. Versace takes 9th as the brand expands outside of our closets and into our living rooms with luxury home décor. The final position this month goes out to Florence-boutique brand Monnalisa, which continues to stay current and trendy with the powerhouse brands in our list.
Burberry takeover: this month the heritage brand bumps everyone out of their slots and jumps into the number one position for boys. The brand’s constant evolution towards a more sustainable approach makes them the perfect go-to for the little ones. Number two on our LVR Index this month is Moncler jumping up two slots from last month after announcing their goals to practically double their share of online business within two years. Big brand stands for big goals. Gucci drops from the 1st slot to the 3rd for August, but the brand has its eyes set on something new: a Gucci film featuring some of Hollywood’s biggest stars out, including Miss Lady Gaga herself. Moschino jumps into the 4th always taking fashion and elevating it to the next level with playful embellishments and fun prints. Dsquared2 takes the halfway slot in our LVR Index at five after shaking up the internet by announcing their second co-lab with OVO. Givenchy is 6th as their classic staples for the little ones continue to elevate wardrobes globally. Balmain reigns in the number seven spot after dressing Queen Bey, aka Beyonce, in her latest Disney + film ‘Black is King.’ The brand designs cutting-edge tailored looks for all, and we can’t get enough. Following the French Maison is the iconic Italian Dolce & Gabbana. Despite the economic impacts from COVID-19, Dolce & Gabbana continues to thrive in the market as they continue to be clientele and customer-focused. Versace takes 9th as the brand expands outside of our closets and into our living rooms with luxury home décor. Finalizing our LVR Index this month is of course the sustainable brand that continues to make an appearance each month in the Kids Index: Stella McCartney.