Fashion Store Concepts

Andrea Panconesi, CEO of LUISAVIAROMA and Danilo Venturi, Dean of Polimoda, present a new master’s course: Fashion Store Concepts.

This course reflects what the real work consists of in a place like LUISAVIAROMA – Danilo Venturi

Fashion Store Concepts is an master’s program that focuses on managing concept stores, boutiques, mono-brand and department stores. With an importance on transcending the traditional commercial transaction, the course specializes in creating an integrated emotional experience both off-line and online.

Taught by teachers from the industry and guest lecturers, the course provides all the knowledge needed to manage a fashion store, from a complete overview of the history of fashion to a deep understanding of marketing, merchandising, buying and styling. Fashion Store Concepts features two main projects: an integrated online and off-line retail analysis, and a business model, merchandising and marketing plan for a major brand.

Graduates from the 9 month program can aim for a career as a Retail Buyer, Retail Manager, Marketing Manager, e-Commerce Manager, Sales Manager, and Distribution Manager.

The best is not only practical, technical skills, but also soft skills. We want leaders. – Danilo Venturi

To find out more, go to

Tags: culture

WWW3 - 2018-05-24T23:22:21.8143779+02:00