Kusikohc - Men

Kusikohc is one of many creative outlets for Cho Giseok, a polymathic practitioner who has found success in photography, creative direction, set design, sculpting, drawing and more. The brand boasts an experimental spirit that defines itself through perpetual reinvention, fearless exploration, and adherence to one’s creative instincts. Rooted in messages of community, identity and reinvention, Kusikohc is unapologetic in its approach. This is made even more significant through its uncompromising motto: “Right to Fail,” which screams for individuality at the most authentic level. The motto takes many shapes through Giseok’s collections, evolving to a point where a coarse and unsettled reality is suddenly juxtaposed against softer, sometimes floral motifs. In establishing Kusikohc, Giseok took his unique conceptual and filmic style to another level. Through ground-up compositions, in which he oversees everything from clothing and art direction to photography itself, Giseok has built a uniquely nuanced channel through which to transmit his interpretation of gritty and trend defining Korean youth culture to the world.