Vaara Promotions - Women

VAARA is a London-based studio that creates contemporary collections made to move. It seeks to transcend the traditional ideas of athleisure, through a meticulous commitment to craft and excellence. Rooted in the principle that good design can be both functional and refined. VAARA pieces are effortlessly hardworking – often unisex, always unique, and utterly committed to individuals who demand lasting value in their products. Each seasonal collection is designed and curated through a multidisciplinary lens that covers apparel, footwear and accessories.