Sportmax brand was launched in 1969. Immediately it became recognizable for its totally new way of interpreting and designing garment. It was the first example of a coordinated, total look wardrobe. Sportmax trademark is a wealth of proposals, where design, mixture of materials and versatile inspirations are combined in the same garments- keeping focus on meticulous attention to details. A luxurious modern wardrobe exuding femininity, sophistication, subtle and playful sexiness. Trend lead for discerning and self-assured women.