I was a Sari makes pure lifestyle clothing and accessories, turning pre-loved Indian saris into the soul of a unique new style, and women artisans from Mumbai into the designers of their own future. In a world where profit margins are all too often the absolute priority, I was a Sari sees things differently – taking an eco-ethical approach to fashion. The brand implements a sustainable, eco-friendly model which focuses on a “triple bottom line” – constantly analyzing its social, environmental and financial impact, and understanding the relationship each element has with the others. In short, I was a Sari is a zero-dividend initiative that invests all its profits back into developing the label and advancing its main cause – the empowerment of women.