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GIRLS’ FOCUS
GIRLS’ FOCUS
Moschino is winning this month. At the first position for girls, the brand continues to design staples curated from classic pop-culture inspirations. As the brand’s Creative Director Jeremy Scott spent his days in his L.A. home during lockdown, he looked to new inspirations for upcoming styles. Next up is Gucci: always dominating and always changing. Alessandro Michele said it’s time to focus more on the people involved, and not just the clothing. Third place this month for girls is DSquared2 followed by Givenchy as they climb almost half the LVR Index in one month. Florence boutique brand Monnalisa rightfully claims the fifth position as the city begins to open its doors once again to shops, meaning we can only expect more from this kids ready-to-wear brand. Fendi earns the sixth spot as the brand sends out messages of hope after having been closed for some time. With the brand mastering ready-to-wear for kids and adults, Balmain also conquers the world of beauty, giving this brand the upper hand and also the number seven spot this month. Sustainable brand Stella McCartney is literally everywhere. Leftovers turned into luxurious staples is something we love, but not just that. The brand is smart after having recently open up their Eastern stores and discover more ideas on how to adapt to the pandemic, hence why they stay strong in the number eight spot. Burberry takes ninth as they begin to get creative as they face the recent global economic situation and at number ten is Versace, whom are currently looking to reopen all storefronts in the US by early July.
BOYS’ FOCUS
BOYS’ FOCUS
Dsquared2 is owning our lists this month, especially at the number one spot for boys. The twins behind the brand have been designing pop-cultured inspired looks for over 25 years, so it’s no surprise they top our lists consistently. Following is Nike with affordable sportswear appropriate for any day or location. Gucci takes third after deciding they will take a step back on mass producing and focus more on “details”. Oh and Moschino? They popped into the fourth spot as they continue to design iconic pieces inspired by video games, cartoon characters and more. Givenchy takes fifth as the company shifts over to new creatives in charge and Burberry slowly climbs up the charts in sixth this month as the company prepares to localize their markets. Fendi falls back a bit into the seventh position but stays strong thanks to their new campaign with it girl Iris Law introducing the new peekaboo bag. Moncler is always a hit in our list. With their latest collaborations from designers such as Simone Rocha for Moncler Genius, the brand stays strong at number eight this month. With a new mood and new logo, Kenzo is all the hype right now and own the ninth position in our LVR Index. Topping off our month is a newcomer to our list, Ralph Lauren. As stocks are rising for Ralph Lauren, so are our wardrobes thanks to their timeless staples for the little one.
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