Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called « Rive Gauche », synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape. Yves Saint Laurent, under the creative direction of Hedi Slimane from March 2012 until 2016, continues to position itself at the summit of the luxury universe. Today, SAINT LAURENT collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear. The brand recently appointed Anthony Vaccarello as new creative director, who’s first collection will be SS17.