After years of working in finance in London, Burcu Ugurtas decided to go after her real passion, creating jewelry. She studied at the prestigious Le Arti Orafe academy and learned from the great Florentine artisans and goldsmiths. Combining her business skills with her new knowledge, she debuted her own jewellery line, Buja, in London in 2011. Made in Italy, Buja offers precious diamonds and gemstones in organic golden forms that are wearable every day.