Barbie Joins the Cause

Introducing Oriental Obsession Barbie, the latest addition to the Mattel family.

LuisaViaRoma joined with Mattel to produce a limited edition Barbie designed by Japanese artist Hiroyuki Kikuchi.

The one-of-a-kind doll was realized by Mario Paglino and Gianni Grossi, members of Mattel’s special event team and the creative duo behind Magia 2000. The pair carefully crafted the doll’s oriental-inspired look based on images illustrated by Hiroyuki Kikuchi.

The ten limited edition dolls were auctioned off as part of the 10th edition of Firenze4Ever, with International superstar Anastacia kicking off the auction at the LUISAVIAROMA concept store in Florence on Monday 12 January. Alongside the Ebay auction, LuisaViaRoma created an exclusive T-shirt featuring the Oriental Obsession Barbie. All the proceeds from both efforts were donated to the Anastacia Fund in support of the fight against breast cancer.

Tags: luisa cares

WWW6 - 2018-04-22T05:12:49.6417315+02:00