With a career in fashion that began at the age of 15 when she started modeling, Anine has since gained notoriety as both an internationally recognized blogger and designer.
Known as the front singer and songwriter for the band Kill Your Darlings, the Swedish bred creative also found success with her blog Anine’s World, a chronicle of her daily style, thoughts and inspirations. The stylish mother-of-two reached another career milestone in 2012 with the launch of her own clothing line, Anine Bing. Inspired by the designer’s own mix of rock and bohemian style, the LA-based label is a covetable collection of skinny jeans, luxe basics and effortlessly cool accessories that has become a fast-favorite with the international fashion crowd.
You were born in Denmark, grew-up in Sweden and now live in Los Angeles. How have these different times and place influenced your designs?
I’m sure I got the simplicity of the Scandinavian style by growing up in Denmark and Sweden. I admire the style of Scandinavian women – they dare to show their own personality in the way they dress and I get inspired by the cool and beautiful women every time I visit Copenhagen.
You are quoted as saying, “I want to create clothes that are easy to wear. Describe the woman that you have in mind when you create your designs. What about your designs makes them easy to wear?
I always look at myself and what I need in my wardrobe. I really want to design clothes that any woman would feel beautiful andcomfortablein. My pieces are timeless and simple with a rock bohemian touch which makes them easy to combine, mix and match.
Before you were a designer you were a model, how has that helped or hurt you in your designing career?
I am so lucky because I really got to know the industry from the inside and out. I learned about design, how a good piece of clothing should fit and how everything works behind the scenes. I was ableto expand my network and got to know so many people. That is very helpful for me today as a designer.
I really want to design clothes that any woman would feel beautiful andcomfortablein. My pieces are timeless and simple with a rock bohemian touch…
You are also a singer. Are you currently working on anything new? How does that affect your brand?
I wish the days had more than 24 hours, but sadly enough there is only time for so much. I haven’t really had the chance to record with my band in the studio ever since I started the line. I’ve been crazy busy building my ANINE BING empire and raising my two kids Bianca and Benjamin.
Your style is described as rock-bohemian, describe your go-to outfit.
I love to keep it simple but still put together! Grey skinny jeans, white tee, gold studded boots and a leather jacket is my daily uniform.
How did you first learn about LUISAVIAROMA?
I’ve always been interested in fashion and Italy is of course a country with a long history of fashion design. I used to work a lot in Italy as a model, and when the online store opened, I quickly became a fan of the shop.
What does LUISAVIAROMA mean to you?
love the brand mix of Luisaviaroma and I’m honored to have my brand be a part of the fashion movement that Luisaviaroma has initiated.