A Chat with Maria Lucia Hohan

After studying fashion design in Paris, Maria Lucia Hohan was only 23 years old when she created the eponymous brand. Ultra feminine, sheer muslin dresses with a glimpse of glazed leather, lustrious velvet or precious duchesse satin flutter forth from her workshop with each collection.

Maria Lucia designs for an urban diva, extremely feminine but still innocent, with a girlie touch. We were lucky enough to catch up with her for a quick chat about her past, present and future!

What is the first dress that you remember loving?
It’s a long sleeved chiffon Valentino gown that I saw in an old edition of Harpers Bazaar and which I kept for years pinned on my wall.

You’ve lived in some very international cities—Paris, Milan, Bucharest. How has your international background affected your designs?
Living in different cities definitely changed my life forever and made me understand the big differences between French and Italian lifestyle and clothing style as well. While the French can be described briefly as having Understated luxury and sophisticated gestures,” Italians are all about opulent elegance and strong personality. I guess this helped me later into defining two strong markets where I now sell my collections, and it’s important to please them all. Women are not all alike across the globe and they do like to dress very differently. It’s important for any designer to define his own target.

Where do you feel most at home?
In Bucharest, next to my family, friends and my work team. This is my recipe for happiness.

My first ever online shopping was done on LUISAVIAROMA.COM. I remember it very well… I bought a pair of black sandals with plexiglass heels that I was totally in love with.

How did you react the first time you saw a celebrity wearing something you designed?
It felt fabulous… but somehow it felt natural in the same time… as I always dreamed about it. I’m just glad I wasn’t just insane to think it and that I succeded in making my dream come true. 

Have you considered designing something other than clothes? (like shoes or jewellery?)
I think about it all the time! Especially luxury lingerie and accessories… soon!

What’s one thing you never leave home without?
My laptop… I’m addicted to it. Everything else I can buy along the way.

On your website, it sounds like you love shopping online. What do you usually shop for?
My biggest addiction is for earrings… I’m totally dependent on them. I also love shopping for necklaces, belts, shoes… sometimes even clothes.

What’s the one accessory that every woman should own?
One pair of very special earrings… matched to a MLH silk tulle dress.

How did you discover LUISAVIAROMA.COM?
My first ever online shopping was done on LUISAVIAROMA.COM. I remember it very well… I bought a pair of black sandals with plexiglass heels that I was totally in love with.

What are three words to describe LUISAVIAROMA.COM?
Luxury. Avant-garde. Innovation.

Tags: designer focus

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