Go behind the scenes at the Etro Showroom in Paris for a closer look at the romantic, feminine SS16 collection. Think bohemian dresses, fluffy chiffon, and plenty of ballet inspiration.
Creative, experimental and visionary, the Milan-based brand boasts a history of innovation and success. Founded in 1968 when Gimmo Etro launched a production of prestigious fabrics, the Etro family have gained world-wide renown for their colourful textiles, accessories, fragrances and clothing. Currently under the creative direction of Jacopo Etro, the brand’s inimitable style blends a bold myriad of prints and colours with classic tailoring, imbuing each look with an eclectic bohemian aesthetic.