Alyx masters the art of normcore with next level essentials.
Matthew M. Williams in the creative behind the women’s wear collection ALYX. Raised in California, the Chicago born designer has refined aesthetic and is grounded in street culture. With extensive experience in the worlds of art, music and fashion, he helped to shape the visual identities of many celebrities including Kanye West and Lady Gaga before founding his own label ALYX. The ready-to-wear collection is inspired by California youth and global urban subcultures and is influenced by his work in the entertainment business. The result: high luxury fabrics in laid back silhouettes with a serious street edge. Today he lives and works in New York City.