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Introducing LVR Sustainable, LuisaViaRoma’s new section dedicated to offering a curated selection of the best sustainable brands and special collaborations with renowned non-profits to benefit social causes.

LVR Sustainable aims to build a global sustainable community and to promote creativity by supporting ethical fashion and products, environmental protection, luxury heritage, and craftsmanship. Featuring brands Khokho, Gudrun & Gudrun, Stella McCartney, Carcel, Swarovski x Penelope Cruz collection, Marina Raphael, Veja, Saldarini 1882, Peony,Underprotection, Normann Coppenhagen, Octaevo, Seed to skin, Reverie, Haeckels and more to come.

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Ethical Trade: Considerate design that is responsibly sourced and manufactured, while assuming quality treatment of those who produce the products.
Women’s Empowerment: An ethical mission to provide women with opportunities to represent themselves in their communities, which will benefit them both financially and socially.
Organic: Made from materials raised in or grown in compliance with organic agricultural standards.
Eco-friendly: Ethical production for a minimal impact on the environment.
Luxury & Cratsmanship: Exceptional design, artisan heritage, high quality materials and timeless pieces.
Vegan: Cruelty-free products made without animal materials
Special Projects: Non-profit collaborations, and initiatives supporting social projects.
Recycling & Upcyling: Reusing and altering materials that are worn or damaged into new pieces.

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LVR Sustainable is dedicated to the support, collaborations, and initiation of projects that promote sustainability. Collaborations thus fare include: Penelope Cruz x Atelier Swarovski, I was a Sari x Oxfam, Marina Raphael & LVR Sustainable, and Saldarini “Cashmere Flakes” collection.

LVR Sustainable is proud to add to our shop a curated selection of sustainable designers brands. Our selection includes: Khokho, Gudrun & Gudrun, Stella McCartney, Carcel, Penelope Cruz for Atelier Swarovski, Marina Raphael,  Veja, Saldarini 1882, Peony,
Underprotection, Normann Copenhagen, Octaevo, and more to come.

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Text: LVR Editors
Photographer: Noemi Ottilia Szabo
Videographer: Luisa Pagani
LVR Senior Stylist: Klio Kosuth
LVR Junior Stylist: Federica Carlesi
Makeup & Hair: Romina Pashollari
LVR Casting Director: Giulia Masini
Models: Eileen @WOMEN
Tommaso Zana @WHYNOT
Elisa Mele
Orlando

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IP-0A004DD6 - 2024-06-16T23:53:32.3073562+02:00