As the warm season approaches, it’s time to find that beach-ready swimwear that blends style, comfort, and personality. The latest swimwear trends for summer 2025 are bold and refreshing: vibrant colors, daring cuts, and eco-conscious fabrics are redefining beach fashion. If you’re planning a shopping session soon, let this guide be your inspiration.
We’ll explore the standout pieces spotted on international runways, from the return of chic one-piece swimsuits and flattering tankinis, to the rise of high-waisted bikinis—a favorite among fashion lovers this year. Of course, sustainable swimwear is also having its moment, with new designs that combine style and environmental awareness for a truly mindful summer.
To wrap things up, we’ll share some easy tips on how to choose the best swimsuit for your body type. Whether you’re pear-shaped, apple-shaped, rectangular, or hourglass, the right model can enhance your natural shape and make you feel confident on the sand. Get ready to hit the beach in style with the coolest swimsuits of the season—summer is calling!

Fashion weeks and the most influential celebrities in the style scene have already revealed the top swimwear trends for summer 2025. This season’s aesthetic moves between bold cuts and refined minimalism, always with an eye on sustainable fashion. One-piece swimsuits are at the forefront, beloved for their timeless appeal. Updated with strategic cut-outs, side ruching, and sensual one-shoulder designs, they offer a bold yet elegant take on classic beachwear. Simpler versions are also in style, featuring stripes, florals, and rich, earthy tones like chocolate brown.
Also trending are high-waisted bikinis, a perfect blend of retro glamour and modern femininity, often spotted on fashion icons like Bella Hadid and Emily Ratajkowski. Tankinis are making a stylish comeback too—a chic hybrid of comfort and allure, perfect for those torn between a bikini and a one-piece.
When it comes to colors, expect a mix of vibrant, vitamin-rich shades like bright orange, lime green, and bubblegum pink, balanced by soft, earthy hues such as sand, terracotta, and olive green. Floral prints, tropical patterns, bold geometrics, and classic stripes—a nod to the ’60s marinière style—are also trending. And of course, timeless favorites like minimal black and crisp white remain essential for creating effortlessly chic beach outfits.

One-piece, bikini, or tankini—it doesn’t matter, as long as it’s sustainable swimwear. In summer 2025, eco-conscious minimalism becomes the new definition of luxury. A growing focus on the environment and ethical fashion is influencing the way we dress for the beach. Celebrities and influencers like Emma Watson, Gisele Bündchen, and Margot Robbie are embracing brands that respect the planet—without sacrificing style.

From regenerated ECONYL® nylon made from recycled fishing nets and ocean waste, to certified organic cotton and bamboo fibers, the most sought-after green swimsuits feature innovative and ethical materials.
Emerging brands like Isole&Vulcani and Lido are redefining minimalist beachwear with organic cotton bikinis dyed with natural pigments—a perfect mix of simplicity and elegance. For a bolder approach, Bond-Eye and Reina Olga offer modern sustainable bikinis with distinctive cuts and edgy designs, proving that style and sustainability can go hand in hand.

Luxury label Chloé also deserves mention. Their beachwear line combines refined elegance with a strong environmental commitment. The collection includes styles made from recycled polyamide and certified fabrics, offering comfort and fashion-forward aesthetics while staying true to eco values. Signature elements like V-necklines, cut-out details, and sophisticated hues make these pieces versatile for any summer occasion. The sustainable swimwear color palette focuses on refined tones: from timeless ivory white and matte black to soft, earthy shades like sand, sage green, and taupe—perfect for effortlessly chic beach looks.

Finding the perfect swimsuit—the one that makes us feel confident and on-trend—isn’t always easy. The secret lies in knowing your body type, understanding your strengths and areas to balance, and picking styles that enhance your natural silhouette. Fashion trends may change, but the number one rule is: feel comfortable in your own skin so you can fully enjoy those long summer days by the sea. Here’s a complete and practical guide to help you choose the right swimsuit for your body, with tailored tips, celebrity style inspiration, and trending models you’ll want to wear all season.

Best Swimwear for Pear-Shaped Bodies: Celebrate Your Curves

If your shoulders are narrow and your hips are slightly wider, you have what’s often called a pear-shaped body. The goal here is to balance the figure by drawing attention upward and highlighting your more delicate upper body. Think of Jennifer Lopez or Beyoncé—both iconic examples of this shape, and always stunning in swimwear that enhances their curves.

Look for bikinis with simple bottoms in darker or neutral tones like black, navy blue, or forest green, paired with eye-catching tops that feature ruching, ruffles, or floral and graphic prints. These details emphasize your chest and shoulders and visually balance your silhouette.

Brands like Zimmermann offer plunging tops with floral details and feminine ruffles that flatter the upper body, while Agua by Agua Bendita embraces romantic prints in bikinis and tankinis that radiate vintage charm. Prefer one-pieces? Go for one-shoulder styles or deep necklines—they create visual harmony and are ideal for highlighting your natural shape.

Best Swimwear for Apple-Shaped Bodies: Define and Balance Your Silhouette

If your body features a softer waistline and slimmer legs, you likely have an apple-shaped figure. The best way to flatter this shape is to choose swimsuits that enhance the top and bottom areas—especially your legs. Celebrities like Kate Winslet and Drew Barrymore show how to shine with this silhouette.

Go for shaping one-piece swimsuits or deep V-neck styles, like those from Eres or Coperni, which gently define the waist and create a slimming visual effect. You can also opt for high-waisted bikini bottoms paired with V-neck tops or one-shoulder designs, perfect for enhancing the décolleté and elongating your figure. Bold shades like emerald green, ocean blue, and burgundy will be your trendiest allies this summer.

Swimwear for Rectangle Body Types: Create Curves with Strategic Details

If you have a straight, athletic figure with fewer curves, now’s the time to experiment with styles that add volume and shape in all the right places. Celebrities like Cameron Diaz and Hailey Bieber embrace their rectangle body type with confidence, wearing clever, curve-enhancing designs.

Add to your wishlist retro-inspired bikinis with ’50s details like bows, ruffles, ruching, and high-cut briefs that help define the waistline. Brands like Chloé, Magda Butrym, and Zimmermann deliver with crinkle fabrics, bold prints, and vibrant colors. For one-pieces, look for styles with side or front cut-outs, such as the minimal-chic designs by Toteme, which create the illusion of curves. Opt for bright hues like coral, orange, or tropical prints to emphasize your shape while staying on trend.

Swimwear for Hourglass Figures: Highlight Your Natural Curves with Elegance

If you’re lucky enough to have an hourglass shape, with proportional shoulders and hips and a well-defined waist, you’ve got plenty of swimsuit options to choose from. Icons like Kim Kardashian and Scarlett Johansson often go for retro-chic styles that highlight their natural curves.

High-waisted bikinis are perfect for this figure. Elegant and vintage-inspired, styles from Magda Butrym, Agua by Agua Bendita, or Isole&Vulcani beautifully enhance the waist and bring out a unique, feminine charm. If you prefer one-pieces, choose designs with belts or side cut-outs—these details highlight your shape while adding a bold twist to your beach look. As for colors, go classic with red, black, or white, or embrace soft neutrals like sand and ivory for timeless seaside elegance.