There is no decade more iconic for revolutionizing men’s fashion than the 1970s. A time of great social liberation and cultural exploration, its bold adventurous spirit has once again established itself as a presence in menswear collections at just the right moment, with brands like Gucci, Marni, Dolce&Gabbana and Etro taking the lead on reinterpreting bold 70s prints with an edited and contemporary sophistication. What began with nature-inspired hippie aesthetics and ended with the flamboyance of disco, 1970s fashion didn’t hold back – and that’s why we love it. Music and youth culture dominated the era. Led by celebrities like Freddie Mercury and David Bowie, free love quickly gave way to the rebel spirit of 70s glam rock that unapologetically favored bold prints, and patterned knitwear, flared pants, statement sunglasses, and smart-cut sports coats and tuxedo jackets. For this season, the rebirth of 70s prints sees warm palettes of mustard, terracotta and burgundy compliment a vast range of blues, black and white to pair retro color palettes reminiscent of 70s interiors in rethought and modernized combinations.
1970s fashion didn’t hold back – and that’s why we love it.
Decade-inspired 70s looks walk a fine line between nostalgic homerun and verging on costume. The key to successful decade-inspired dressing is masterful styling and restraint. Tone down the flamboyant influences of 70s glam-rock and hippie fashion by incorporating one or two patterned pieces into your look rather than all of them. Focus on maintaining a mix of staple pieces in interesting textural fabrics like suede, corduroy, and satin to keep the indulgent 70s feel without oversaturating. When going all in for all-over prints and patterned sets, opt for dark, neutral, or tonal hues that lean on the side of luxury. There is plenty of style inspo when it comes to 70s accessories too. Finish your look with a pair of Ray-Ban sunglasses that balance contemporary refinement with nostalgic roots, or step out in a pair of this season’s hottest heeled ankle boots for a laid-back yet put-together style with the same fun-loving essence of 70s music and social culture.
