Alessandra Rich

Italian-born, London-based designer Alessandra Rich established her label in 2010 after designing her own wedding dress. Despite no formal training, she quickly gained attention for her luxuriously elegant gowns which have been worn on red carpets by the likes of Meryl Streep and Diane Kruger. The brand has since expanded, creating new codes for ready-to-wear fashion, capitalizing on the discovery of a new and edgy sophistication. Her distinctive aesthetic evolves from a desire to create a universe of self-assured femininity, build confidence, and present timeless silhouettes for women who prefer positive emotions of privacy but who respond to indulgence in luxuries.