Cycle was founded in 2000, originating from the dreams and ambitions of a group of young friends. The project took shape with Andrea Bertin and Elena Boaretto, currently the creative managers and style directors of the brand. Cycle sprang from the decision to reinvent and recreate, according to the designers's lifestyle, pre-existing ways of being, giving them "cyclicity". Mixing shapes and fabrics, finishings and washes, to create street wear with details taken from knitwear, shirts, or even sweatshirts, mixed with fabrics with classic weaves and patterns, processed according to modern techniques. Buying a Cycle means buying a product made with passion and creativity, something that is clean and never too much.